![]() How much did it cost to run your PR last year? Last quarter? Forecasting into the financial future is much easier when you have a baseline to start with. With that in mind, here are tips and ideas for planning a PR budget. We could go on all day with questions that create smaller and smaller segments of PR needs but let’s keep things general and stick with the big ideas that apply to everyone. This is most definitely not a one-size-fits-all situation.ĭo you operate locally, regionally, nationally or internationally?Īre you promoting a product or a service?Īre you part of a lean operation that might use freelancers or do you have dedicated teams to deploy?Īre you dependent on paid media or relationships with journalists? To make this advice as relevant to as many of you as possible, we’re going to focus on the big-picture aspect here because the more detailed you get, the more those details will depend on factors unique to your circumstances. And while you may or may not have any influence over how much funding is in your budget, you can get more out of it through a careful examination of your needs and looking at all available options, especially ones you maybe haven’t considered before. ![]() ![]() This is as true for PR activities as it is for anything else. Planning a PR budget is no one’s idea of a great time but-spoiler alert!-you do not want to go flying blind when it comes to forecasting your spending. ![]()
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